In the seventeenth edition of SIAR will debut watchmaking houses that, without a doubt, collectors and lovers of Haute Horlogerie will be able to enjoy from October 17th to 19th at the distinctive The St. Regis in Mexico City.
For the first time, Longines arrives at SIAR to conquer connoisseurs and new generations with surprising pieces that are part of the brand since 1832.
The firm belonging to the giant Rolex, Tudor, returns with a booth where you can see first-hand the DNA of one of the most booming houses today.
Some brands that will experience the interest and knowledge of Mexican buyers are Gérald Charles, a brand founded by the legendary designer Gérald Genta and which is experiencing a revival thanks to Octavio García, its artistic director of Mexican descent.
Of course, at SIAR Fall 2023 we will find the usual LVMH group firms such as Bulgari, Hublot and Zenith. The renowned Richemont group, without doubt, with Baume & Mercier, IWC Schaffhausen, Jaeger-LeCoultre, Panerai, Piaget and Vacheron Constantin.
Jean-Claude Biver, a legendary figure in the industry, has chosen SIAR to make one of the first international presentations of the brand, which he created next to his son Pierre.
The renowned camera brand Leica is now part of the watch industry and will be present at this exclusive event, as well as Golden Concept, the innovative Swedish company that produces custom cases for smartwatches inspired by Haute Horlogerie.
“90% of the guests at the Salon are final customers, making it an exception among watchmaking events of this type. The Show offers a total and integrative solution,” Carlos Alonso, CEO of SIAR said, “it produces contacts and sales with the final customer and presentations of unique pieces and special editions for the Mexican market, but it’s also a marketing and dissemination tool, thanks to the media coverage. It has the backing of all the professionals in the sector in Mexico. All this has made it different from the beginning,” he concluded.
Among the recurring exhibitors will be firms of great historical relevance and manufacturing power such as Bovet 1822, Chopard, Girard-Perregaux, Grand Seiko, Perrelet and Ulysse Nardin. Visitors will be able to admire the savoir faire of independent maisons such as Arnold & Son, Backes & Strauss, Bianchet, Cuervo y Sobrinos, Cvstos, De Bethune, Konstantin Chaykin, Kross Studio, Laurent Ferrier, Louis Erard, Louis Moinet, Manufacture Royale, Reservoir, Speake-Marin and Trilobe.
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